DESIGN RARITIES: WHY CERTAIN THINGS ARE WORTH THE HUNT

There’s a quiet thrill in finding something no one else has noticed yet. Not because it’s exclusive, or expensive, or difficult to access—but because it hasn’t been over-articulated. There are no “must-haves,” no SEO descriptions. Just the thing itself. Intact.

In design, that kind of encounter is rare. What gets circulated most often is what’s already been approved by the algorithm, or a panel, or a panel trying to appease the algorithm. Overexposure flattens the experience.

the minimal outdoor shower designed by tarantik & egger and available through Fabryka Studios

But there’s another layer of design—slower, less performative. It’s what lives in the off-season catalogue, or at the back of a maker’s studio, or in an object shaped by utility first and aesthetics second. It doesn’t photograph well. Or maybe it does, but that was never the point.

We gravitate to this type of work at Fabryka. Not out of contrarianism, but because it asks more of us. It requires attention. Context. Curiosity. And if we’re honest, a little bit of patience.

seol sunlounger by Azur Confort - available in North America through Fabryka Studios.

Good design isn’t always where everyone’s looking.

Sometimes, it’s where no one thought to look.